In my experience many Men either fear or put up with Valentines day. Don't get me wrong there are Men that love it too. No matter what the situation, belief or disbelief you really have to look at, once again, what works for that individual couple. If your man treats you daily to romance and forgets or chooses not to celebrate Valentines Day than do yourself a favor and Shhhhh...If your man has to be reminded, primed and prodded to remember, my question to you is why do you want something that isn't from the heart? I find it interesting when I hear complaints that "I had to remind him" or "he's getting better at it". When I hear this the excitement would be lost for me. If he does something special on a day that is not a "hallmark" holiday and thinks of a romantic gesture spontaneously that would mean more to me than seeing it starred on the calendar as a date he "better" remember. Ladies remember why he is your "Valentine" to begin with..for me it is because he is the one I want to spend my time with and nothing can replace that.